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May 2008
10:00am, 22 May 2008
132 posts
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SLOW RAMBLER
I think Alan got rid of the wrong man.... Michael should have gone.... but then... Raef has a great future ahead of him, and I honestly don't believe we've seen the last of him... I wish him well.... talk about being well groomed!! Shuggs likes Claire... but why he didn't fire Michael I don't know - maybe he's AFRAID of Raef!!!! hehehehehe
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May 2008
10:02am, 22 May 2008
7,084 posts
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Stumpy
he probably hasn't forgiven him for the prince and pauper comment! LOL
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May 2008
10:02am, 22 May 2008
2,490 posts
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Hourglass
Maybe Sir Alan wants Michael to make it to the final - and then watch him fail and fall on his @rse.
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May 2008
10:09am, 22 May 2008
7,645 posts
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Hills of Death (HOD)
Yep he's a c*ck
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May 2008
10:46am, 22 May 2008
2,633 posts
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Vicksta
When is the episode that they do the HR type interviews? That is my favorite one! Knowing my luck I'll be racing and miss it!
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May 2008
10:49am, 22 May 2008
14,155 posts
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LorraineS
isn't that when they get down to 4, or will that be 3 this year with the double sacking ?
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May 2008
10:52am, 22 May 2008
4,601 posts
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Lumsdoni
I have been a raef fan from the start but the last 2 weeks have shown up serious flaws - he has NO creativity, and actually struggles to deal with people outside of his comfort zone.
I have done a lot of work in advertising and media and I love this task everytime it comes up as it is so predictable. People always fail to distinguish the difference between a "Brand" and a strapline or name. They also get so excited by their ideas they lose sight of the brief.
PLUS Raef fired himself, with the "How can you claim that everything good was yours, I can assure you Sir Alan, Micahel couldn't do a SINGLE thing without my categorical agreement - it was ultimately up to me to make the decisions."
"So you took the pack shot out"
"No that was Michael, I said we should keep it in"
EG the brand Atishu was brilliant I think for a limited time they had to come up with it. It was different, stood out, the creative spelling made it contempory, the add sucked but it got the message across for a simple product.
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May 2008
10:54am, 22 May 2008
3,694 posts
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Girlie
Who remembers the infamous airline card commercial they came up with and the w@nking man in business class?
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May 2008
10:58am, 22 May 2008
2,635 posts
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Vicksta
Oh yes, that was hilarious.
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May 2008
11:03am, 22 May 2008
6,162 posts
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Maclennane
agreed, lums, good brand for Atishu, BUT the ad had no target market and was memorable but off-putting. They would be relying on the 'ironic chic' purchase, which isn't good enough. That said, it seemed to work for Cillit Bang and Radion B.
The other ad was better targetted, and under-branded, but would at least make you feel good about buying the product, as opposed to a bit seedy. It had a concept of sorts - the relationship between you and your tissues, and how that influenced other relationships. Weak, but they didn't have a lot of time.
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