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Most Popular Shoe Brands 2020

Every year, we publish a list of the most popular shoe brands, based on thousands of pieces of kit logged by users in the Fetch Kit Bag. The figures in brackets show the positions from the previous year.

In 2020, ASICS retain their number one position, but with a drop in overall share of the Fetch market. Brooks close the gap, but only through a smaller loss. Nike climb for the second year in a row. Saucony bounce back from their 2019 dip. Has Hoka's bubble burst? They hold on to fifth, whilst Adidas stay consistent for an unchanged top six. Mizuno, and New Balance make gains in the lower half of the table, nudging down inov-8, whilst Salomon makes way for Altra.

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Pos Brand 2018 2019 2020
1(1) ASICS 21.5% 21.1% 18.5%
2(2) Brooks 15.2% 17.0% 15.6%
3(3) Nike 10.2% 13.7% 14.2%
4(4) Saucony 11.0% 10.5% 12.2%
5(5) Hoka One One 8.9% 10.0% 9.5%
6(6) adidas 9.8% 7.8% 7.8%
=7(9) Mizuno 7.0% 5.3% 7.6%
=7(7) New Balance 7.0% 6.0% 7.6%
9(8) inov-8 6.1% 6.0% 4.1%
10(11) Altra - - 2.9%

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About The Fetch Kit Bag

Track mileage on your shoes, bike tyres, bra, hamster – absolutely any bit of kit that you rely on.

Set default kit for each type of training, and get reminders when you reach a particular mileage.

As stuff gets old, the protection and resilience it provides will start to diminish – and if you start to pick up more aches, injuries, punctures or issues, it's useful to be aware when this starts to happen.

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